Tips for Micro Creators

Our two-year journey as micro creators has been nothing short of roller coaster of emotions. From personal struggles to career milestones, here are some key lessons we’ve learned along the way:

1. Authenticity is Everything

Being true to ourselves has been our greatest strength. One of the toughest moments was when Ritika was diagnosed with BPD (Borderline Personality Disorder)—a challenge we didn’t shy away from sharing. On the other hand, celebrating our first major milestone of hitting 10k followers felt like an incredible high. By embracing both the lows and highs, we’ve built a community that values honesty and connection.

2. Consistency is Key

Whether it was creating regular posts or sharing updates from our day-to-day lives, staying consistent kept us connected to our audience. It’s the small, meaningful moments that truly resonate.

3. Collaborating with Brands

We’ve had the privilege of working with amazing brands like Dominos, Regenta, Fabunora, BGMI, and other lifestyle partners. These collaborations taught us to balance creativity with professionalism while staying true to our voice.

4. Exploring Small Places

Traveling to small, unexplored destinations became a turning point for us. Sharing stories from hidden gems helped us connect with people who share our love for authentic travel experiences.

5. Embracing Feedback

Feedback has been our greatest teacher. Positive comments encouraged us, while constructive criticism made us better creators.

6. Community Over Competition

Collaborating with small businesses for a cause showed us the importance of collective growth. Whether it was the collaboration with The Artery Chronicles or The Mood Space Together, we created content that reached new heights.

7. Celebrating the Journey

From personal challenges to professional achievements, we’ve learned to cherish every part of the journey. It’s not just about numbers; it’s about the relationships, experiences, and stories that make it worthwhile.

To everyone reading this: embrace your highs and lows. They are all part of the story you’re meant to share with the world. Stay real, stay consistent, and enjoy the process.